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Coca-Cola Amatil Limited Management

Coca-Cola Amatil Limited Management


The soda manufacturing industry is probably the largest industries around the globe. In Australia, it is one of the greatest earnings generators, estimated at $4bn as of 2016 in line with the 2016 survey (, 2016 P. 1). The key players in the market in Australia happen to be Coca-Cola Amatil Limited and Asahi Holdings. The purpose of this paper is to investigate and evaluate the performance of Coca-Cola Amatil Tied to initially looking at the summary of the company itself.

Overview of the Company

Management and directors of the company

The management of Coca-Cola Amatil Small comprises of the Table of Directors and the group leadership group. THE PRINCIPLE Executive Officer, officially referred to as the group handling director, Ms. Alison Watkins (CCA, P.1) is definitely both on the board of directors and the leadership workforce.

The plank of directors comprises of the Chairman, Mr. David Gonski, and the CEO (CCA, P. 1). The Chairman is certainly a non-executive director.

The additional non-executive directors include the following:

  • Ilana Atlas, Non-Executive Director (Independent)
  • John Borghetti, Non-Executive Director (Independent)
  • Anthony (Tony) Froggatt, Non-Executive Director (Independent)
  • Martin Jansen, Non-Executive Director
  • Mark Johnson, Non-Executive Director (Independent)
  • Wal King, AO Non-Executive Director (Independent)
  • David Meiklejohn, AM Non-Executive Director (Independent)
  • Catherine Brenner, Non-Executive Director
  • Paul O’Sullivan, Non-Executive Director (Independent)
  • Krishnakumar Thirumalai, Non-Executive Director (Nominee of TCCC) (CCM, 2016)

The management team contains the Group managing director, Ms. Alison Watkins, and the next:

  • Mr. Reg Weine, Handling Director SPC
  • Mr. Barry O’Connell, Taking care of Director, Australian Beverages
  • Mr. Kadir Gunduz, Controlling Director, Indonesia & PNG
  • Mr. Shane Richardson, Handling Director, Alcohol & Coffee
  • Mr. Chris Litchfield, Managing Director, New Zealand & Fiji
  • Ms. Libbi Wilson, Group RECRUITING Director
  • Ms. Betty Iyanoff, Group General Counsel
  • Ms. Katie Newton-John, Joint Firm Secretary
  • Mr. James Lane, Product sales Director
  • Ms. Liz McNamara, Group Head of Open public Affairs and Communications
  • Mr. Simon Edgar, Director Marketing, and Strategy
  • Mr. Chris Sullivan, Chief Procurement Officer
  • Mr. Warwick Hutton, Chief Information Officer
  • Mr. Andrew Wilson, Standard Manager-Strategy, Planning & Innovation
  • Mr. Davis Akers, Head of Investor Relations
  • Ms. Kate Mason, Chief Transformation Officer (, 2016)

Major shareholders (keeping at least 5% of shares)

Coca-Cola Amatil Small is a open public limited provider in Australia (, 2016 P. 1). Regarding to, (2016), the major shareholders are the following:

  • Coca-Cola Holdings Ltd of the United States of America, with a percentage shareholding of 29.21
  • HSBC Custody Nominees Limited (Australia) with a talk about of 18.65%
  • JP Morgan Nominees Australia Limited with 10.05% shareholding
  • National Nominees Small (Australia) with 8.54% shareholding
  • Citicorp Nominees Pty Small with 5.93% shareholding.

Compensation of Directors and Top Executives

The company includes a remuneration committee that is responsible for setting out the remuneration of all personnel. The committee has place favourable compensation incentive strategies that are effectiveness based; a key supervision who performs better will probably earn more on top of the fixed remuneration. According to the CCA Annual Report (2015, P. 62), the reimbursement of key management staff was the following;

A.M. Watkins, the Group Managing Director, got a fixed compensation which included Salary and leaves entitlements amounting to $2,263,266, non-monetary benefits of $450, superannuation of base salary of $19,046 and another amount of $7,720. The manager was also able to take at-risk performance related settlement which amounted to $1,564,500 (Coca-Cola Amatil Annual Survey, 2015, P. 62). The Group Chief Financial Officer, Mr. M.J. Robert had a set salary of $1,810,083 and non-monetary advantages of $258. He as well received a superannuation of base salary amounting to $9,654 (CCA Annual Survey, 2015, P. 62). He was also eligible for at-risk performance-related settlement of $267,027 (CCA Annual Statement, 2015, P. 62). The Group Human Resources Director, E.C Wilson, was eligible for a fixed wage of $620,987 and non-monetary benefits associated with $36,562 (CCA Annual Report, 2015, P. 62). The Managing Director of Indonesia & PNG was eligible for a fixed income of $719,674 and non-monetary great things about $432,970, and a risk allowance of $ 371, 626 (CCA Annual Record, 2015, P. 62). The managing director of New Zealand and Fiji was entitled to a fixed salary of $341, 440 and non-monetary great things about $5,254 with risk allowance of $316,269 (CCA Annual Record, 2015, P. 62). The managing director of Australian Drinks, however, was entitled to a set salary of $939,462 and non-monetary benefits of $118,222 with a risk allowance molar mass naoh of $491,447 (CCA Annual Statement, 2015, P. 62).

Key functionality Indicators (accounting and marketplace)

Coca-Cola Amatil Limited, being the largest firm in the Asia Pacific in the carbonated drinks industry, has several key performance indicators which provide as the basis because of its business decisions. Regarding to (2016), the Accounting Key Overall performance Indicators include:

  • The Return on Earnings percentage
  • Percentage Return on Shareholders’ Funds
  • Percentage Return on Assets
  • Percentage Profit Margin
  • The Revenue per Employee
  • The Net Profit after Tax (NPAT) per Employee
  • The percentage Effective Taxes Rate
  • The Percentage Gearing
  • The Interest Cover
  • The Current Ratio
  • The Dividends paid out per Share

The Marketing Key Functionality Indicators are:

  • The percentage change of Total Revenue Growth
  • The percentage switch in Sales Revenue Growth
  • The Percentage change in Total Assets
  • The percentage modification in the Net Profit After Tax
  • The percentage transformation in Earnings Before Curiosity, Tax, Depreciation and Amortization (EBITDA)
  • The percentage modification in Shareholder’s Funds

Evaluation of the performance of Coca-Cola Amatil Limited

Coca-Cola Amatil Limited is one of the main players in the SODA Manufacturing Sector in Australia. The industry’s retail market has been hit by changing consumer preferences of soft drink which has resulted in a substantial drop in revenue. However, the growth in reputation of energy and activities drinks has spearheaded the expansion of the industry. Relating to (2016), the industry earnings has been projected to increase at an annual fee of 2.4% for another five years through 2015-2016.

In Australia, the company is ranked position 72 in the very best 2000 companies. The primary source of income of the company is from the produce of beverage and tobacco in the Australia sector. Regarding to (2016), Coca-Cola Amatil Small is reported to have generated total earnings of $5.253 billion in the entire year ending 2016. The company operates in two organizations namely: Non-Alcoholic beverages, and Alcoholic, Meals, and Services.

Under the Non-Alcoholic Beverage segment, the company manufactures and distributes the Coca-Cola licensed items in five Asia Pacific countries which happen to be Australia, New Zealand, Fiji, Papua New Guinea and Indonesia (, 2016). For the intended purpose of evaluation, the report covers the various segments where Coca-Cola Amatil Small operates.

Spirit Manufacturing in Australia

In 2007, CCA started to venture into the alcoholic beverage industry after signing a 10 year handle Beam Global Spirits and Wines Inc and executing it as a joint venture with SABMiller (, 2016). As of 2016, the number of companies in the market is 71 with a turnover growth rate of just one 1.31 and a size of $1.7831 billion (, 2016). Coca-Cola Amatil Limited has an estimated market show of 15.3% in this industry (, 2016).

Over the past five years, from 2012 to 2017, CCA’s alcoholic segment has been accomplishing well despite a reduced consumption which has slowed growth rate. According to (2016), CCA’s revenue in this sector is expected to increase at an gross annual rate of 3.3% through December 2017. The principal competitors are Diageo Australia Limited and Asahi Holdings (Australia) Pty Limited. Diageo and Asahi Holdings have market shares of 23.6% and 12.3% respectively, implying that Diageo may be the market leader accompanied by CCA.

Fruit and Vegetable Processing in Australia

The company ventures in the fruit and veggie processing through its subsidiary provider called SPC Ardmona (, 2016). The subsidiary functions a broad selection of fruits and vegetable goods for sale in various retail stores. The business’s overall performance in this segment provides been hampered by inexpensive imports from South Africa and Italy (, 2016). There has been a competition between your major supermarkets such as Woolworths and Coles, which has also led to the reduction in

prices of the merchandise. The sector size is estimated to be $5.8864 billion with a turnover growth amount of 0.29. CCA includes a market share of 5.7%. Other players in the market will be Simplot Australia Pty Small and Heinz Wattie’s Pty Small with industry shares of 8.1% and 6.6% respectively (, 2016).

Coca-Cola Amatil has been struggling to cope with the competition in the last five years. Generally, it has been underperforming due to oversupply from low-priced imports. Extreme weather in addition has affected the company because it has reduced fresh produce. In 2013, the total revenue was 319.8, up from 317.2 in 2012. There was also a rise in 2014, but the earnings decreased in 2015 which was recorded to be 319.6 straight down from 328.1 in 2014. The revenue in 2016 rose to 332.4.

Soft Drink Manufacturing

Coca-Cola Amatil boasts being the largest soft drink manufacturer in Australia with market share of 53.8% (, 2016). Its rival, Asahi Holdings Pty Limited includes a market share of 24.9%. Historically, the performance of CCA possesses been strong. However, high competition and change of customer’s choice of carbonated drinks due to health concerns have significantly damaged the revenue. Despite being the marketplace leader in the industry, CCA has got been underperforming over the last five years. The business’s revenue has been falling due to pressures from rivals and marketing costs. Relating to IBISWorld statement (2016), the revenue elevated between 2011 and 2012. From 2012 to 2016, the profits have sharply decreased.

Overall Company Performance

In general, CCA has been executing relatively well since its main business segment gets the highest market share in Australia.

Sales Revenue

According to Saunders & Cornett (2014), sales income refers to the web income from the product sales of goods or solutions after all the costs have been subtracted. During the last five years, CCA provides been documenting an unstable development in sales revenue. As at December 2012, the sales revenue was $5,097,400. This is followed by a drop in 2013 which recorded sales earnings of $5,036,400, a rise fee of -1.2%. In 2014, the sales earnings grew at a rate of -1.9% to $4,942,800. This was the lowest figure in the period of five years. In 2015, CCA did too much to achieve high sales income of %5,093,600,000 which is equivalent to a growth price of 3.1%. In 2016, the sales income changed positively at a rate of just one 1.1% to track record a number of $5,150,800,000 (, 2016). Although the sales progress rate appears to be staggering, the average growth of sales earnings from 2011 to 2016 is 1.4%.

Total Revenue

Saunders & Cornett (2014) determine total revenue as the money of a organization from all sources, including the sales revenue, in a given period. The amount includes the sales earnings and income from other sources. Similar to the sales revenue, CCA has had unstable total revenue since 2012. The company documented $5.175 billion of total earnings in 2012 (, 2016). In 2013, the total income dropped by 1.1% to record $5.1199 billion (, 2016). In the next year, a further decline in total income was likewise realized, at a staggering body of $5.0341 billion, which was a stop by 1.7% (, 2016). In 2015, CCA’s total earnings increased for a price of 3% to be $5.1869 writing a profile billion by the end of the entire year (, 2016). By the end of 2016, the full total income was recorded as $5.2532 billion, that was an increase of just one 1.3% from the prior year. Typically, the percentage modification in growth level since 2011 is 1.5%, implying that the company is on the right track. However, comparing to the average growth rate in the market which was 2.36% in 2016, the business has been underperforming.

Net Profit after Taxes (NPAT)

Net Profit after Tax (NPAT) is the amount of cash a company earns after all its bills (Saunders & Cornett, 2014). Coca-Cola Amatil Small has been hit by fluctuations in revenue, and its income have generally been decreasing sharply from 2012 to date. In 2012, the web profit after taxes was $457.8 million. This was accompanied by a sharp decrease in 2013, which was $79.9 million, which is a percentage decrease of 82.5% (, 2016). In 2014, the gains increased a lot more than twice and reached $272.1 million, which is 240.6% growth. The gains grew further by 44.6% in 2015 but, as of 2016 December, the revenue was $246.1 million instead of $393.4 million in 2015, that was a decrease of 37.4% (, 2016). Normally, CCA is not successful regarding profits. Its standard switch in NPAT is -16.1%. As of December 2016, the market average NPAT was 4.99%, implying that CCA possesses been performing badly.

Return on Income (ROR)

To understand the profitability of CCA, it is essential to consider the change in ROR. In 2012, the change in ROR was 8.9% (, 2016). In 2013, 2014, 2015 and 2016, the ROR was 1.6%, 5.4%, 7.6% and 4.7% respectively (, 2016). This implies that the company was more lucrative in 2012 and 2015 compared to the rest of the years.

Return on Property (ROA)

The ROA steps the profitability of a firm with regards to its assets. CCA is doing well because it has been documenting a positive ROA since 2012. Coca-Cola Amatil Limited control team can be said to be efficient in utilizing assets to generate income. From 2012 to 2016, the Return on Possessions is usually 6.8%, 1.2%, 4.5%, 5.9%, and 3.8% respectively. The average ROA in the market as at 2016 was 1.9% in comparison to CCA’s 3.8% (, 2016). The company has, subsequently, been performing well in the industry.

Question 2

Robert Alba just simply won the point out lottery. He possesses been given the choice of getting either $62.9 million today or $5 million a year for the next 35 years, with the first payment paid today. Discuss the procedure that Robert should make use of to determine which payment option he prefers. Dismiss all taxes and assume that Jesse will live for at least 40 even more years


To determine the best option, we need to determine the present value the Annuity credited of for the granted cash flows since the payment in the next option will likely be made at the start of the period. Present benefit or the discounted benefit refers to the current worthy of of the given amount of cash or the stream of cash flow that will be received in future at a specific rate of go back (Brealey, Myers, Allen, and Mohanty, 2012). Today’s value is usually less than the future value because of the time value of cash feature, which states that cash will always earn an interest; subsequently, a dollar today is definitely more than a dollar tomorrow.

The formula is really as follow;

(Brealey, Myers, Allen, and Mohanty, 2012)

Where C=the money given per period

i = rate of interest

n= the amount of payments

In this case, today’s value of $62.9 million today is normally $62.9 million. Robert Alba should determine today’s value of the cumulative cash flows of $5 million annually for 35 years. Your best option will be that with the highest present value.

Using the formulation above, the present value for choice B will end up being as follow;

Assuming a uniform interest of 10%,

$53.04 million is usually significantly less than $62.9 million; accordingly, Robert Alba should choose choice A, i.e. to receive the payment of $62.9 million now.

List References

  • Brealey, R.A., Myers, S.C., Allen, F. and Mohanty, P., 2012. Principles of corporate finance. Tata McGraw-Hill Education.
  • CCA Annual Report, 2015. Real Possibilities Real Improvement-2015 Annual Record. Accessed on
  • CCA, n.d. Coca-Cola Amatil Small. Accessed on
  •, 2016. IBISWorld Company Premium Report: Coca-Cola Amatil Limited. Harmony Date: 2016
  • Saunders, A good. and Cornett, M.M., 2014. Financial establishments management. McGraw-Hill Education.